the word: 水 Sui or Mizu, meaning "Water", represents the fluid, flowing, formless things in the world. Sui can be associated with emotion, adaptability, flexibility, suppleness, and magnetism. Natura the poetic word and combination of earth, wind, fire and sky.

the idea: Fuerteventura is a place that grounds these elements in the desert, volcanic plains that have become home. Surrounded by surf, sun, sand and nature, it's rich in people, friendships, and a source of amazing ingredients and creative ideas